Field Notes
Positioning, in practice.
Short, direct notes on getting chosen, no fluff, no filler.
3 min readPositioning
Should You Niche Down? Wrong Question.
Niching down isn't the variable. Positioning clarity is. Why some niched firms stall, some generalists scale, and what actually decides it.
7 min readPositioning
When Referrals Dry Up, You Find Out What You Actually Built
If 90% of your business is referrals, you don't have a growth engine. You have a dependency. Here's what to build before it stops working.
1 min readPositioning
Why Brilliant Businesses Stay Small
It's not your expertise. It's not your results. It's your positioning, and it has a monthly price tag.
1 min readFrameworks
MPG: The Framework That Ends Price Shopping
Message, Position, Growth: the strategic foundation that turns 'just another option' into 'the only real choice.'